What is Sendinblue?
Email marketing remains one of the most effective ways to engage customers, build brand loyalty, and drive sales. With numerous platforms available, choosing the right one can be overwhelming. Sendinblue has positioned itself as a powerful yet budget-friendly email marketing solution, offering not only email campaigns but also SMS marketing, automation, and CRM functionalities.
Founded in 2012, Sendinblue has grown to serve over 300,000 users worldwide. But is it the right choice for your business? In this comprehensive Sendinblue review, we’ll dive into its features, pricing, pros and cons, and how it stacks up against competitors.
Key Features of Sendinblue
1. Email Marketing & Campaign Management
Sendinblue provides an intuitive drag-and-drop email builder that allows users to design professional emails with ease. The platform includes pre-designed templates, A/B testing, and personalized email capabilities to maximize engagement.
2. Marketing Automation
Sendinblue goes beyond simple email marketing with its automation workflows. Users can create automated sequences for lead nurturing, abandoned cart recovery, and welcome series. The workflow builder is user-friendly, making it accessible even for beginners.
3. SMS & Transactional Messaging
Unlike many email marketing tools, Sendinblue also offers SMS marketing and transactional messaging. This feature is ideal for businesses looking to engage customers via multiple channels, especially for order confirmations and promotional campaigns.
4. CRM & Contact Segmentation
A built-in CRM allows businesses to manage customer interactions, store contact details, and segment audiences based on behavior. Segmentation ensures that the right emails reach the right people, boosting open rates and conversions.
5. Landing Pages & Signup Forms
Sendinblue provides landing page creation tools and customizable sign-up forms to help capture leads directly from your website. These forms can be embedded on web pages, making lead generation seamless.
6. Deliverability & Inbox Placement
One of the strongest aspects of Sendinblue is its high deliverability rate. The platform optimizes email sending to ensure that messages land in inboxes rather than spam folders. Dedicated IP addresses are available for businesses needing enhanced email reputation control.
Sendinblue Pricing Plans
Sendinblue offers flexible pricing, making it a great option for businesses of all sizes.
- Free Plan – Includes 300 emails per day, automation, and basic templates.
- Starter Plan – Starts at $25/month for 20,000 emails with no daily limit.
- Business Plan – Starts at $65/month, adding advanced automation, A/B testing, and multi-user access.
- Enterprise Plan – Custom pricing with dedicated account management and advanced features.
Compared to other platforms like Mailchimp or ConvertKit, Sendinblue’s pricing structure is based on email volume rather than subscriber count, making it cost-effective for growing businesses.
Pros and Cons of Sendinblue
Pros:
- Affordable pricing, especially for businesses with large contact lists.
- Advanced automation and segmentation features.
- Includes SMS marketing, which many competitors lack.
- Strong deliverability and reputation management.
- Free plan available with essential features.
Cons:
- Interface may feel slower compared to other email marketing tools.
- Limited third-party integrations compared to platforms like HubSpot.
- Advanced features (such as phone support) are only available in higher-tier plans.
How Does Sendinblue Compare to Competitors?
| Feature | Sendinblue | Mailchimp | ConvertKit | ActiveCampaign |
| Pricing Model | Pay per email volume | Pay per subscriber | Pay per subscriber | Pay per subscriber |
| Automation | Advanced | Basic | Advanced | Very Advanced |
| SMS Marketing | Yes | No | No | No |
| Free Plan | Yes | Yes | No | No |
| Deliverability | High | Medium | High | High |
Sendinblue is a strong alternative to Mailchimp, especially for businesses focusing on email volume rather than subscriber count. If SMS marketing and automation are priorities, Sendinblue is a clear winner.
Is Sendinblue Right for You?
Sendinblue is an excellent email marketing tool for small to medium-sized businesses, eCommerce stores, and startups looking for a cost-effective yet powerful solution. Its marketing automation, high deliverability, and SMS marketing integration make it a standout choice.
However, if you need deep CRM functionalities or extensive integrations, you might want to explore alternatives like HubSpot or ActiveCampaign.
Should You Use Sendinblue in 2025?
For businesses looking for an affordable, feature-rich email marketing platform with SMS capabilities and powerful automation, Sendinblue remains one of the best choices in 2025. Its pricing model is unique, making it cost-effective for businesses sending high email volumes.
If you’re serious about optimizing your email marketing efforts, Sendinblue is definitely worth trying. Sign up for the free plan and explore its features before committing to a paid plan.
Would you like help setting up your Sendinblue email marketing strategy? Contact us today!
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