Sendinblue Review: Is It the Best Email Marketing Tool in 2025?

What Is Sendinblue, Now Brevo?

Email marketing remains one of the most effective ways to engage customers and drive repeat sales, and choosing the right platform among dozens of similar-looking options is genuinely overwhelming for anyone comparing feature lists that all start to blur together after the fifth tab. Sendinblue rebranded to Brevo back in 2023, and the name change came with a broader platform push beyond email into SMS and marketing automation. CRM functionality rounded out that push, all in one place rather than three separate subscriptions.

Founded in 2012, Brevo has grown to serve several hundred thousand businesses worldwide, a scale that puts it firmly among the established players rather than a scrappy newcomer. This review covers what it actually does well, where the pricing has changed recently in ways older reviews haven’t caught up with yet, and how it compares against a leaner alternative a lot of digital sellers move to instead.

Top Alternative to Consider: Moosend

Before getting into the full Brevo review, it’s worth flagging that many digital product sellers and small ecommerce stores move to Moosend for a cleaner automation builder, friendlier per-subscriber pricing, and stronger ecommerce templates. Moosend’s drag-and-drop workflows and behavioral triggers make it especially strong for EDD and WooCommerce stores specifically. Revenue-per-email reporting seals the case for anyone tracking campaign ROI closely.

Key Features of Brevo

1. Email Marketing and Campaign Management

Brevo provides an intuitive drag-and-drop email builder with pre-designed templates and A/B testing, along with personalization capabilities that go beyond basic first-name merge tags. The editor is competent without being the most polished option in this category.

2. Marketing Automation

Automation workflows cover lead nurturing and abandoned cart recovery adequately. Welcome series fit into that same category. The workflow builder is user-friendly but does feel a step behind Moosend’s and ActiveCampaign’s editors, both of which offer more visual branching logic for complex sequences.

3. SMS and Transactional Messaging

Unlike many email marketing tools, Brevo also offers SMS marketing and transactional messaging on the same platform. This is the standout feature for stores that want order confirmations and promotional campaigns running through one unified tool rather than stitching together a separate SMS provider.

4. CRM and Contact Segmentation

A built-in CRM lets you manage customer interactions and store contact details. Segmenting audiences based on behavior rather than just static list membership is part of that same toolset. It’s not a replacement for a dedicated sales CRM, but it covers basic contact management well for a marketing-focused use case.

5. Landing Pages and Signup Forms

Brevo includes landing page creation tools and customizable signup forms that embed on existing web pages for lead capture, useful for running a simple opt-in campaign without needing a separate landing page builder.

6. Deliverability and Inbox Placement

Deliverability has historically been one of Brevo’s strongest features, and dedicated IP addresses are available for businesses that need tighter control over sender reputation at higher send volumes.

Brevo Pricing Plans, Corrected for 2026

Brevo’s pricing structure changed meaningfully in late 2025, and a lot of older reviews still online reference a “Business” tier that no longer exists. Brevo retired the Business plan in October 2025 and consolidated its mid-tier offering into a plan now called Standard. Anyone comparing quotes against an older article’s numbers should verify current pricing directly on Brevo’s site rather than trusting a stale screenshot.

The Free plan includes 300 emails a day, storage for up to 100,000 contacts, and one user seat, though it keeps the Brevo logo on outgoing emails and caps active automation at 2,000 contacts. The Starter plan begins around $9 a month for 5,000 emails, scaling with volume, roughly $18 for 20,000 emails, $29 for 40,000, and $65 for 100,000. Starter removes the daily send cap but still carries the Brevo logo. It also lacks automation and A/B testing. Landing pages are missing too, and together these gaps push most growing stores toward the next tier up. The Standard plan, Brevo’s current mid-tier offering, starts around $18 a month and adds automation and A/B testing. Logo removal comes bundled in too, making it the plan most growing stores actually need rather than the Starter tier alone.

Above Standard, Professional starts around $499 a month for larger sending operations, and Enterprise pricing is custom for organizations with volume and support needs beyond the standard tiers.

Brevo’s pricing is based on email volume rather than subscriber count, which works well for a store with a large list but infrequent sends. For a store sending frequently to a smaller list, Moosend’s per-subscriber pricing, starting around $9 a month for 500 subscribers with unlimited sends, typically works out cheaper. Run the actual math against your list size and send frequency rather than assuming either pricing model wins by default.

Pros and Cons of Brevo

Pros

Affordable for high-volume senders paying by email count rather than list size. Strong automation and segmentation for a platform in this price range. Built-in SMS marketing genuinely differentiates it from most pure-email competitors. Deliverability has a solid reputation. The free plan is generous enough to actually test the platform before paying anything.

Cons

The interface feels a step slower and less modern than newer tools like Moosend. Third-party integrations are fewer than a platform like HubSpot offers. Advanced features remain gated behind higher tiers, and the recent plan consolidation means anyone researching Brevo through older reviews needs to double-check the current tier names and pricing before budgeting.

How Brevo Compares to Competitors

Feature	Brevo	Moosend	Mailchimp	ActiveCampaign
Pricing Model	Pay per email volume	Pay per subscriber	Pay per subscriber	Pay per subscriber
Automation Builder	Good	Excellent	Basic	Very Advanced
Entry Paid Tier	$9/mo (Starter, no automation)	$9/mo	$13/mo	$15/mo
SMS Marketing	Yes	No (native)	No	Yes
Free Plan	Yes (300/day)	Trial only	Yes	No
Deliverability	High	High	Medium	High

Note the entry paid tier distinction for Brevo specifically: the $9 Starter plan doesn’t include automation, which is the feature most sellers actually want. Budget for the $18 Standard tier if automation is part of the plan, since comparing Brevo’s automation-less entry price directly against Moosend’s fully-featured $9 tier understates Brevo’s real cost for equivalent functionality.

Where the Pricing Comparison Actually Matters for an EDD Store

A digital product store running abandoned-cart recovery and post-purchase upsell sequences needs automation. A welcome series needs it too, which rules out Brevo’s cheapest Starter tier entirely despite its attractive $9 headline price. The realistic comparison is Brevo Standard at roughly $18 a month against Moosend at roughly $9 a month for a similar contact count, and at that comparison point Moosend’s automation builder is generally considered the stronger, more visual option for building multi-step sequences without a steep learning curve.

Where Brevo pulls ahead is specifically for a store that also wants SMS alerts and transactional messaging running through the same platform as marketing email. If that consolidation is a priority, Brevo’s combined feature set justifies evaluating it seriously even against a cheaper pure-email competitor.

Deliverability in Practice, Not Just Marketing Claims

Deliverability is one of those metrics every email platform claims to be strong at, and the claim is hard to verify from a features page alone. Brevo’s reputation for solid deliverability comes largely from its dedicated IP option and its history managing transactional email volume for a large customer base, which forces the platform to maintain sender reputation carefully across shared infrastructure. That said, deliverability also depends heavily on list hygiene and sending practices on the customer’s side, not just the platform’s infrastructure. A platform with excellent deliverability infrastructure still lands in spam folders if a store is sending to a purchased list or an unengaged audience that hasn’t opened an email in a year.

Whichever platform you choose, warm up a new sending domain gradually rather than blasting a full list on day one, and clean inactive subscribers periodically rather than letting a bloated, unengaged list drag down sender reputation for everyone still actually reading your emails.

The SMS Feature: Who Actually Needs It

SMS marketing sounds appealing on a features comparison chart, but it’s worth being honest about who actually benefits from it. Physical product ecommerce stores with a younger audience often see genuinely strong engagement from SMS, order updates, flash sale alerts, cart recovery texts that get read within minutes rather than sitting in an inbox for hours. Digital product sellers, plugin shops, course creators, template stores, tend to see less lift from SMS specifically, since the purchase decision is usually made at a desk rather than on the go, and email already captures that audience effectively.

If SMS is genuinely part of the plan, Brevo’s bundled approach saves the hassle of managing a second vendor relationship and a second integration. If it’s not a concrete near-term plan, paying extra for a feature that sits unused is money better spent on Moosend’s cheaper automation-focused tier instead.

Setting Up Brevo With an EDD Store

Integrating Brevo with an EDD-based store typically goes through a Zapier connection or a dedicated plugin, since there’s no fully native EDD-Brevo integration comparable to what some competitors offer for major ecommerce platforms. This adds a small amount of setup friction and, depending on the integration method, potentially another monthly cost if the automation volume requires a paid Zapier tier. Check whether your specific automation needs, syncing new customers, triggering a purchase-confirmation sequence, tagging based on product purchased, are achievable through Brevo’s native EDD-adjacent integrations before assuming a smooth connection out of the box.

Our deeper guide on integrating email marketing with EDD for automated customer nurture sequences covers the general integration patterns and gotchas that apply regardless of which specific platform ends up on the other end of the connection.

A Realistic Decision Framework

Rather than treating this as a single winner-take-all comparison, it’s more useful to match the platform to the specific situation. A store already running high email volume with an established large list, and no strong need for automation depth, can reasonably stay on Brevo’s volume-based pricing without switching. A store just getting serious about lifecycle email, abandoned cart, post-purchase upsells, a real welcome series, benefits more from Moosend’s cleaner automation builder and lower entry cost at the automation-enabled tier.

A store that specifically wants SMS bundled with email, and is willing to pay Brevo’s Standard tier for that consolidation, gets genuine value from staying with Brevo despite the less polished automation editor. None of these are wrong answers. They’re different answers to different actual requirements, which is exactly why a generic “best email tool” ranking without context is less useful than matching the tool to what your store specifically needs.

Migrating From Brevo If You Decide to Switch

Contact list export is straightforward through Brevo’s standard CSV export tool, and most competing platforms, including Moosend, accept a CSV import without requiring much reformatting on your end. What doesn’t transfer automatically is automation workflow logic, since each platform builds its automation editor differently, and existing sequences generally need to be rebuilt manually in the new platform rather than imported directly. Budget a few hours for rebuilding core automations, abandoned cart, welcome series, post-purchase, rather than expecting a seamless one-click migration that hands everything over automatically.

Questions Sellers Ask When Evaluating Brevo

Is the free plan actually usable for a small store, or is it just a trial funnel?

Genuinely usable for a small store’s basic needs, not just a teaser. The 300-emails-a-day cap and automation limited to 2,000 contacts are real constraints, but a store with a small list can run a functioning email program on the free tier before any paid upgrade becomes necessary.

Does the “Business” plan still exist under a different name?

No, it was retired in October 2025 and its functionality rolled into the Standard plan. If you’re comparing quotes or old articles that reference a Business tier at a specific price, treat that number as outdated and check Brevo’s current pricing page directly before budgeting.

Is SMS marketing worth paying extra for if I’m mainly focused on email?

Only if a meaningful share of your customer base actually responds better to SMS than email, which varies heavily by audience and product type. For a lot of digital product sellers, email alone covers the need. Paying for a platform specifically because it bundles SMS is only worth it with a concrete plan to actually use that channel, not just because it’s available.

How reliable is the deliverability claim compared to competitors?

Reasonably reliable based on Brevo’s track record managing high transactional volume, but no platform’s deliverability is guaranteed regardless of marketing claims. Actual inbox placement depends as much on your sending domain’s reputation and authentication setup as on the platform’s infrastructure. List hygiene factors into that equation just as heavily. Test deliverability directly with a small campaign before committing a full list to any new platform, Brevo or otherwise, and watch open rates over the first few sends rather than assuming a good reputation carries over automatically.

Will switching away from Brevo hurt my sender reputation?

A new platform means a new sending pattern, and warming up gradually on the new platform matters regardless of how established your reputation was on the old one. Reputation is tied partly to the sending domain and partly to platform-level infrastructure, so a full migration is a genuine reset worth planning for rather than assuming a seamless carryover of trust built up elsewhere.

A Word on Trusting Any Pricing Comparison, Including This One

Email platform pricing changes often enough that any specific number in this review, or any competitor’s review, is a snapshot rather than a permanent fact. Brevo’s own tier restructuring in October 2025 is proof of how quickly a “current” pricing table becomes stale. Treat every dollar figure here as directionally accurate rather than gospel, and verify current pricing directly on the vendor’s site before making a purchasing decision based on a specific number from any third-party comparison, including this guide.

Is Brevo Right for You?

Brevo is a strong fit if SMS alongside email in one platform matters to your business and you send high volumes occasionally rather than frequent automated sequences to a smaller list. For digital sellers running frequent automation on a smaller list, Moosend is usually the better fit thanks to its cleaner builder and more competitive pricing at the automation-enabled tier.

Verdict

Brevo remains a capable platform in 2026, especially for stores that lean on transactional and SMS messaging alongside marketing email, and the recent pricing restructuring makes it worth a fresh look even if you dismissed it years ago under the old Business-tier pricing that no longer applies. For pure email automation focused on digital products and ecommerce specifically, Moosend remains the stronger default recommendation for EDD and WooCommerce sellers in this category, and it’s the platform worth trialing first if automation depth matters more to you than a bundled SMS feature you may never end up using.