Sendinblue Review: Is It the Best Email Marketing Tool in 2025?
What is Sendinblue (Now Brevo)?
Email marketing remains one of the most effective ways to engage customers, build brand loyalty, and drive sales. With numerous platforms available, choosing the right one can be overwhelming. Sendinblue (rebranded as Brevo) has positioned itself as a powerful yet budget-friendly email marketing solution, offering not only email campaigns but also SMS marketing, automation, and CRM functionalities.
Founded in 2012, Sendinblue / Brevo has grown to serve over 300,000 users worldwide. But is it the right choice for your business? In this updated review, we’ll dive into its features, pricing, pros and cons, and how it stacks up against a strong newer alternative that many digital sellers prefer today.
Top Alternative to Consider: Moosend
Before we get into the Sendinblue review, it’s worth flagging that many digital product sellers and small e-commerce stores now move to Moosend for a cleaner automation builder, friendlier per-subscriber pricing and stronger e-commerce templates. Moosend’s drag-and-drop workflows, behavioural triggers and revenue-per-email reporting make it especially strong for EDD and WooCommerce stores.
🎯 Try Moosend Free
Cleaner automation, unlimited emails, e-commerce triggers, a strong Sendinblue alternative.
Start Free Trial →Key Features of Sendinblue
1. Email Marketing & Campaign Management
Sendinblue provides an intuitive drag-and-drop email builder with pre-designed templates, A/B testing, and personalised email capabilities to maximize engagement.
2. Marketing Automation
Automation workflows cover lead nurturing, abandoned cart recovery, and welcome series. The workflow builder is user-friendly but does feel a step behind Moosend’s and ActiveCampaign’s editors.
3. SMS & Transactional Messaging
Unlike many email marketing tools, Sendinblue also offers SMS marketing and transactional messaging in the same platform. This is the standout feature for stores that send order confirmations and promotional campaigns from one tool.
4. CRM & Contact Segmentation
A built-in CRM lets you manage customer interactions, store contact details, and segment audiences based on behaviour.
5. Landing Pages & Signup Forms
Sendinblue includes landing page creation tools and customisable sign-up forms that can be embedded on web pages for lead capture.
6. Deliverability & Inbox Placement
Deliverability has historically been one of Sendinblue’s strongest features. Dedicated IP addresses are available for businesses needing enhanced sender reputation control.
Sendinblue Pricing Plans
- Free Plan – 300 emails per day, automation, basic templates.
- Starter Plan – From $25/month for 20,000 emails.
- Business Plan – From $65/month with advanced automation and A/B testing.
- Enterprise Plan – Custom pricing.
Sendinblue’s pricing is based on email volume rather than subscriber count, which works for stores with large lists but low send frequency. For frequent senders, Moosend’s per-subscriber pricing (from $9/month for 500 subscribers, unlimited emails) typically works out cheaper.
Pros and Cons of Sendinblue
Pros
- Affordable for high-volume senders.
- Strong automation and segmentation.
- Built-in SMS marketing.
- Strong deliverability.
- Generous free plan.
Cons
- Interface feels slower than newer tools like Moosend.
- Fewer third-party integrations than HubSpot.
- Advanced features gated behind higher tiers.
How Does Sendinblue Compare to Competitors?
| Feature | Sendinblue / Brevo | Moosend | Mailchimp | ActiveCampaign |
|---|---|---|---|---|
| Pricing Model | Pay per email volume | Pay per subscriber | Pay per subscriber | Pay per subscriber |
| Automation Builder | Good | Excellent | Basic | Very Advanced |
| Starting Price (paid) | $25/mo | $9/mo | $13/mo | $15/mo |
| SMS Marketing | Yes | No (native) | No | Yes |
| Free Plan | Yes (300/day) | Trial only | Yes | No |
| Deliverability | High | High | Medium | High |
Is Sendinblue Right for You?
Sendinblue is a strong fit if you need SMS plus email in the same platform and you send high volumes occasionally. For digital sellers running frequent automations on smaller lists, Moosend is usually the better fit thanks to its cleaner builder and value pricing.
Verdict
Sendinblue (Brevo) remains a capable platform in 2026, especially for stores that lean on transactional and SMS messaging alongside marketing email. For pure email automation focused on digital products and e-commerce, take a look at Moosend first, it has become our default recommendation for EDD and WooCommerce sellers in this category.
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