Best ZoomInfo Alternatives for B2B Prospecting

1. Apollo.io

Apollo.io is an all-in-one sales platform that combines an extensive B2B contact database with integrated engagement tools like email sequencing and calling. This makes it especially useful for small to mid-sized sales teams that want to streamline their prospecting and outreach without juggling multiple apps. Apollo’s strength lies in its broad global coverage, intuitive interface, and built-in workflows that help sales reps quickly identify, reach, and engage potential customers. It also provides useful insights such as company details, technographic data, and email deliverability scores to maximize campaign effectiveness.

Pros:

• Combines prospecting and outreach in one platform

• Large, global contact database with diverse filters

• User-friendly and easy to onboard

Cons:

• Outreach automation is basic compared to specialized tools

• Some users report occasional data inconsistencies

Recommendation:
Best for growing sales teams seeking a unified platform to manage both lead generation and multichannel outreach efficiently.

2. Lusha

Lusha is a straightforward and highly accessible B2B data provider focused on delivering accurate contact and company information with minimal setup. Its appeal is in its simplicity and ease of integration with popular CRMs like Salesforce and HubSpot, which makes it a favorite among small to medium sales teams and individual sales reps. Lusha’s database, while not as deep as some enterprise platforms, provides high-quality direct dials and email addresses that help accelerate prospecting cycles. It’s perfect for teams that prioritize speed and simplicity over advanced features.

Pros:

• Simple, easy to use with minimal training

• Seamless integration with CRMs and email platforms

• Cost-effective for smaller teams

Cons:

• Limited data depth for complex targeting

• Lacks advanced analytics or automation features

Recommendation:
Ideal for sales reps and small teams needing quick, reliable contact info without extra complexity.

3. Cognism

Cognism is a compliance-first prospecting solution based in London, with a strong foothold in the EMEA region. It stands out by combining GDPR-compliant, triple-verified data through its proprietary Diamond Data® system with built-in privacy safeguards like do-not-call suppression. This focus makes it a top choice for companies operating in strict regulatory environments that require reliable contact info without risking non-compliance. Beyond compliance, Cognism provides robust filtering options, firmographic data, and intent signals, helping sales teams focus their outreach on the most relevant prospects.

Pros:

• High data accuracy with triple-layer verification

• Strong compliance with GDPR and other privacy laws

• Built-in do-not-call suppression protects against legal risks

Cons:

• Pricing can be steep for smaller organizations

• Data coverage is strongest in EMEA but less comprehensive globally

Recommendation:
Excellent for enterprises and mid-market firms targeting EMEA markets where data compliance is critical.

4. Clearbit

Clearbit is a powerful intelligence platform tailored for marketing and sales teams who want to enrich their existing data and identify ideal customers. It integrates deeply with popular CRMs and marketing automation tools, delivering real-time updates on company and contact information. Clearbit’s strength is in its firmographic and technographic data, allowing teams to segment and personalize outreach based on firm size, industry, tech stack, and buying signals. While it’s less of a prospecting database and more of an enrichment and intent platform, it’s invaluable for companies looking to sharpen their targeting.

Pros:

• Real-time enrichment and intent data

• Excellent CRM and marketing tool integrations

• Helps refine targeting with firmographic and technographic insights

Cons:

• Not a full prospecting database, more of an enrichment tool

• Can be pricey for smaller teams

Recommendation:
Perfect for teams that want to improve lead quality and personalization through data enrichment rather than build prospect lists from scratch.

5. UpLead

UpLead is a data-focused prospecting platform emphasizing accuracy and user control. Unlike many other providers, UpLead verifies its contacts in real-time, minimizing bounced emails and outdated phone numbers. The platform offers a flexible pay-as-you-go pricing model, making it attractive for businesses that want high-quality data without long-term contracts. While it doesn’t include engagement or automation features, its clean interface and advanced search filters allow users to build highly targeted lists quickly.

Pros:

• Real-time data verification reduces bounce rates

• Flexible, pay-as-you-go pricing

• Easy-to-navigate interface with detailed filters

Cons:

• Smaller database compared to major players

• Lacks built-in outreach or automation features

Recommendation:
Great for businesses that want reliable, clean data and prefer to use separate tools for sales engagement.

6. Seamless.AI

Seamless.AI leverages artificial intelligence to provide fresh, accurate contact information and company details. Its AI-powered search capabilities make it easy for sales teams, especially startups and SMBs, to discover new leads quickly without manual list-building. The platform focuses on delivering real-time data updates and supports multi-channel prospecting. However, because of its reliance on AI scraping and external sources, data accuracy can vary, and users may face a learning curve adapting to the interface.

Pros:

• AI-driven lead discovery for fast prospecting

• Regularly updated contact info

• Affordable and scalable for startups and small teams

Cons:

• Data accuracy can be inconsistent

• Some users find the interface less intuitive initially

Recommendation:
Best suited for startups and fast-moving teams wanting to automate prospecting with fresh, AI-curated leads.

How to Choose the Right B2B Prospecting Tool

Choosing the right prospecting tool goes beyond just database size or flashy features. It’s about finding a platform that fits your team’s needs, budget, and workflow. Some teams benefit from all-in-one solutions that combine data and outreach, while others prioritize data accuracy and compliance, especially when operating in regions with strict privacy laws.

Smaller teams often look for ease of use and affordability, while larger organizations require advanced filters, enriched data, and multi-channel engagement to manage complex sales cycles. The best tool strikes a balance between data quality, usability, and compliance, aligned with your sales goals.

Evaluate each option based on your prospecting approach, data coverage, integrations, and pricing. This way, you’ll decide a solution that streamlines your outbound efforts and helps you connect with the right prospects efficiently and ethically.

Interesting Reads:

12 Best iMazing Alternatives for iOS Device Management in 2025

Best Kubernetes Alternatives to Consider in 2025

10 Best Motion Alternatives for Stunning Video Creation in 2025